Audience Feedback on Magazine Advert

Once I had done all my research into magazine adverts of similar artists I decided to present the question "what do you believe should be included in a magazine advert for an artists new album coming out?" to a focus group and note their replies. 

Firstly I asked them to focus on the words and layout of the magazine advert.

This is what I found out in general: 

1. The artists name and album name 

2. Where people can purchase the new album, e.g. iTunes, online, in shops? 

3. Should have a picture of the artist with the words on top; name above the picture and everything else below. 

I then asked them to discuss the picture for the advert giving them a choice of 3 and asking them to choose which they felt would be the best: 

After discussing it, they all agreed on the third picture saying it was "fun and energetic" and would be "eye catching and stand out". 

Creating A Twitter Account

Today I decided to make our artist a twitter page and follow people who we believe would be her role model or interests. This includes artists such as Beyonce, Nicole Scherzinger as well as TV shows such as the X factor. We plan to link our artists twitter page to her website to create a higher profile for her and link her social media together.

Website Making Research

Before actually starting to make a website for our artist, I researched several famous artists website to get inspiration and ideas. The two main websites that I looked at were Rihanna's and Beyonce's as these two artists have a similar audience to ours.

Firstly, Rihanna's website; this gave me the idea to link our artists twitter page to her website as this creates a larger profile for our artist. We have already created a twitter account for our artist to create a fan base for her.

 

Secondly, Beyoncé's website gave me an idea that I liked about the layout of my artists website. I like how there is not too much information on the page and it is quite simple to navigate. Also how her tour dates are set out is easy to read and understand from a glance. 

 

Filming day 2 - Stage

As well as the tunnel this was another location that we chose to film our dance sequence for the chorus. After having a few problems with playing the music on the speaker, we soon rectified it and it was a very productive filming session. Again, same as the tunnel, Amandeep focused on the establishing and long-shots while I did the high angle shots. Then we did close-ups, mid-shots and low angle shots of one dancer each and both did shots of our singer, e.g. When Amandeep was doing low angle shots and shoe shots, I was filming close-ups of her and jewellery.

Risk Assessment - Stage

Making my magazine advert

Once I had learnt to use Photoshop, I began to make my magazine advert for my artist. I imported the picture and added several layers of different text changing the colour and font of the text.

 

Risk Assessment - Tunnel and Train Station

Choosing a picture for my magazine advert

After looking through all the pictures that I took at the photoshoot of our singer, I decided to use the following picture for my magazine advert for my album

 

I then used a app called 'Reflection' and turned the reflection of the photo black and white.

 

I then reflected the picture again, using the same app, and decided that this would be the photo I used for my magazine advert.

Magazine advert research

When I started my magazine advert research I decided to look at artists with a similar target audience; around 16-23. I found magazine adverts for Beyoncé, Rihanna and Katy Perry's albums.

 

 

Photoshoot

We decided to do a photoshoot with our singer so we had photos for our website and magazine advert. We had a variety of outfits and locations that we had planned to take photos of her in. Here are a few examples of the pictures we took:

 

 

 

 

Filming day 1 - Tunnel

This is one of the main locations for our music video and where we filmed the dance shots for our chorus so it was really important to get it right first time! We used two cameras so both Amandeep and I filmed from different angles. For example, in the first shoot, Amandeep concentrated on filming the establishing shots while I filmed high and low angle shots. Then we both did mid-shots and close-ups of both our singer and the dancers as what we planned on our storyboards.

On the whole, the day went well and we have hopefully got all the shots we need and have planned for.