9 Frame Analysis - Beyonce 'Love On Top'

The video begins with a 1 second close up of a line of microphones, an artistic shot which symbolises the artist in concert. It is an unusual shot which has made us think about the original and 'different' shots that we could use in our own music video, playing with lighting and framing.

This establishing shot lasting 2 seconds creates and sense of enigma as the dancers have their backs to the camera and the audience is immediately interested to find out what they look like. They click their fingers to the beat portraying Andrew Goodwin's convention of matching the sound to the visuals.

This close-up of a dancer clicking his fingers once to the beat of the music uses an idea that we had thought of incorporating into our own video - a close-up of an accessory, in this case showing the bracelet. To appeal to our young female teenage audience our singer is going to be wearing signature jewellery which we plan to emphasis in close-ups.

This high angled shot lasts 1.5 seconds - perhaps a reference to the song title 'Love On Top'. 

This mid-shot from yet another angle is a good example of a music video using a variety of shots of the same performers to keep the audience interested. 

This wide shot is 4 seconds long which enables us to see all the performers turning round, this is what the audience has been waiting for. The shot shows all the performers but shows Beyonce as standing out because she is the only female and her costume and hat stands out from the rest of the performers. This is the effect we want to achieve with our artist who will be dressed differently to the dancers. 

This is the point where Beyonce starts to sing and her dance moves are on the beat. It is another high angle shot and lasts 5 seconds. 

This is a close-up of Beyonce's shoes which are appropriate for the genre of music and they link in well with the dance style she uses. For our music video we have also planned to include shots of the singers feet; however our singer will be wearing heels as it fits in more with our type of music. 

This 2 second shot emphasises Beyonces love of fashion and style. As in the beginning she is hiding her face which creates a sense of expectation for the audience and a sense of playfulness which is carried on throughout the video - it makes us want to be Beyonce!