I have looked at 3 different music videos within the pop genre and summarised them in a paragraph discussing themes, conventions and trends. I was also looking out for any ideas that they could potentially give me for my own music video.
1. Katy Perry - Last Friday Night
The main theme running through this video is about being young and having fun. This is shown through the story of what happened to a girl 'last Friday night' and reinforced through the mise-en-scene of the video i.e. The use of bright/ neon colours for costumes and decorations around the house. The video cross cuts the morning after with the party according to the lyrics of the song which allows us to really imagine it is a true story. The song often show links with the song and video such as the when the saxophone comes into the music, in the shot it shows a man playing the saxophone at the party. This video really appeals to the target audience because of the use of bright colours and light, also the use of real situations such as they are playing 'just dance' in the video.
2. Jessie J - Who's Laughing Now
The general message conveyed through this music video is about Jessie J's personal achievements in the music industry and having the last 'laugh' at people who may have doubted her before she succeeded. This is shown through not only the lyrics but also the visuals in the music video as it shows mini Jessie, with the signature bob, taking revenge on some mean bullies at school. The setting and location also fit in well with the theme of anti bullying as it is set in a school where we see all the 'bullying' happen with all the 'bullies' in typical brightly coloured pink clothing. The song intertwines between Jessie J singing and the story of mini Jessie being bullied and starting to stand up for herself until they some together at the end of the song singing "Who's laughing now".
3. Little Mix - Wings
The band sing about spreading their wings and flying in which hidden is a message about not letting what other people say bring you down. The song is supposed to be upbeat and uplifting which is shown through the use of dancing, bright outfits and brightly coloured scenery. However, the lyrics don't really match the visuals in the video as they sing about flying with wings. Although some of the lyrics are reiterated in the dance moves, for example when they sing about not letting anyone bring them down, they point down/ crouch down and when they sing about falling from the sky, they point up.
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